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Raised in Atlanta, GA, 22-year-old rising rapper Lattohas been making a name for herself since she was 10 years old. The Rap GameSeason One winner has continually released music since 2016 and signed with RCA Recordsin 2020. In June 2019, Latto released her EP Big Latto,which included her breakout-hit song “Bitch From Da Souf.”The December 2019 release of her follow-up project, Hit The Latto, contained the remix version of the track featuringSaweetie& Trina, the accompanying video has been viewednearly 70.2 million times. Combined, both versions of “Bitch From Da Souf” have over 129 million streamson Spotify and Apple alone, along with recognition from Timberland, Demi Lovatoand more. Prior to the aforementioned, her impressive catalog of music includes Miss Mulatto(2016), Latto Let ‘Em Know(2017) and Mulatto(2018).
As part of the elite new wave of female rappers, such asFlo Milli, City Girls, Saweetie and more, Latto has proven that her pen game, replete with witty and raw verses, is unmatched. Her track “Bitch From Da Souf (Remix)”featuring Saweetieand Trina wentRIAA-certified Platinum, making Latto the first solo female rapper from Atlantato accomplish this feat. The 22-year-old was also one of only two women inducted into theXXL2020 Freshman Class, earning her another major milestone in her burgeoning career. In August 2020 Latto released her major label debut project Queen of Da Soufand later that year also released of the extended version of the project. Combined, both versions garnered over 277 million streams worldwideand had multiple standout tracks including “In n Out” feat. City Girls, “Sex Lies” featuringLil Baby andthe nowRIAA-certified Gold track“Muwop”feat. Gucci Mane.In addition to her own music, Latto has been inescapable; from her cameo in Cardi B’s iconic “WAP”video featuring Megan Thee Stallion, to countless features including Chris Brown & Young Thug’s “Go Crazy (Remix)” with Future and Lil Durk, Chloe& Halle’s “Do It” (Remix)with Doja Catand City Girls, NLE Choppa’s“Make Em Say”andHitmaka’s “Thot Box (Remix),”she’s proven that Big Latto is bigger and better than ever before. This summer Latto will be performing at the Rolling Loudfestival in Miami and Lyrical Lemonade’s Summer Smashfestival in Chicago.