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Raised in Atlanta, GA, 24-year-old rising rapper Latto has been making a name for herself since she was 10 years old. The Rap Game Season One winner has continually released music since 2016 and signed with RCA Records in 2020. In June 2019, Latto released her EP Big Latto, which included her breakout-hit song “Bitch From Da Souf.” The December 2019 release of her follow-up project, Hit The Latto, contained the remix version of the track featuring Saweetie & Trina. The accompanying video has been viewed nearly 82 million times. Combined, both versions of “Bitch From Da Souf” have over 200 million streams on Spotify and Apple alone. Prior to the aforementioned, her impressive catalog of music includes Miss Mulatto (2016), Latto Let ‘Em Know (2017) and Mulatto (2018).
Latto has proven that her pen game, replete with witty and raw verses, is unmatched. The “Bitch From Da Souf (Remix)” went RIAA-certified Platinum, making Latto the first solo female rapper from Atlanta to accomplish this feat. The 22-year-old was also one of only two women inducted into the XXL 2020 Freshman Class, earning her another major milestone in her burgeoning career. In August 2020, Latto released her major label debut project Queen of Da Souf, and later that year released the extended version of the project. Combined, both versions garnered over 300 million streams worldwide and had multiple standout tracks including “In n Out” feat. City Girls, “Sex Lies” featuring Lil Baby, and the now RIAA-certified Gold track “Muwop” feat. Gucci Mane. In addition to her own music, Latto has been inescapable; from her cameo in Cardi B’s iconic “WAP” video featuring Megan Thee Stallion, to countless features including Chris Brown & Young Thug’s “Go Crazy (Remix)” with Future and Lil Durk, Chloe& Halle’s “Do It” (Remix) with Doja Cat and City Girls, NLE Choppa’s “Make Em Say”and Hitmaka’s “Thot Box (Remix),”she’s proven that Big Latto is bigger and better than ever before.